Arnold Clark’s Legend’s Lounge

Scottish Gas Murrayfield Stadium, Edinburgh

Estimated Attendees

Arnold Clark, Principal Partner of Scottish Rugby created an elevated fan experience in partnership with YOURGB.

Arnold Clark launched the Legends Lounge for the 2024 Famous Grouse Nations Series. This exclusive VIP experience at Murrayfield was designed and delivered with YOURGB, with the ambition to redefine the expectations of rugby hospitality. Taking over a concrete space measuring 15m x 33m, YOURGB planned, designed and produced the transformation of the space into the Arnold Clark Legends Lounge, which was open to fans pre, during and post matches. The experiential activation offered rugby enthusiasts full bar service, food, unforgettable moments featuring Q&A sessions with Rugby Legends including John Barclay, Jim Hamilton and Bryan Habana, live music by Daniel Rooney & David McKellar, and special guest appearances including Eilidh Barbour, Adam Ashe, Robert (Bob) McIntyre. Each element was meticulously designed and executed, aligning and championing the Arnold Clark brand and values, elevating the hospitality experience within the stadium.

YOURGB Services Provided

Carbon Management
Carbon Neutral Event Certification
Brand research
Event design and planning
Post event evaluation
Creative concept design
Event styling
Theming and dressing
Mood boarding
Material and kit sourcing
Event managers
Production managers
VIP and act managers
General branding

Hosts and hostesses
Production running orders
Stage and set design
Audio visual
Scripting
Show calling
Build and de-rig management
Risk Assessment and Method Statements
Contingency and emergency planning
Security
Event documentation
Guest speakers and hosts
Musicians and performance artists
Agendas

From the initial meeting, we knew right away that YOURGB understood what we were trying to achieve and had the right experience and contacts to make it happen. They have been a fantastic and supportive team, they really are event experts and we are so grateful to them for working with us on this project
Head of Events, Community & Partnerships

Arnold Clark