YOURGB worked closely with the EMEA marketing team at Harley-Davidson to manage all pre event advancement for their staff, sponsor, supplier and partner programmes.
Across two years YOURGB worked with Harley-Davidson to deliver 3 of their EMEA events: The Euro Festival, in France, European Bike Week in Austria, and European H.O.G Rally in Slovenia and Switzerland. YOURGB worked with the EMEA marketing team at Harley-Davidson to manage the logistics, staffing, coordination and planning of the sponsors, partners and staff of these prestigious events.
Team YOURGB were responsible for all staff, sponsor, supplier and partner accommodation, transfers and onsite liaison.
YOURGB Services Provided
Brand research
Target demographic research
Target geographic research
Key messaging planning
VIP & act managers
Production running orders
Show calling
Contingency and emergency planning
Event managers
RSVP management and guest liaison
Event documentation
Social media strategy and management
General branding
Post event evaluation
Success management
Brand research
Target demographic research
Target geographic research
Key messaging planning
VIP & act managers
Production running orders
Show calling
Contingency and emergency planning
Event managers
RSVP management and guest liaison
Event documentation
Social media strategy and management
General branding
Post event evaluation
Success management