NAKED MALT | BAR Swap

The Biscuit Factory, Edinburgh

Attendees

In partnership with Naked Malt, YOURGB delivered another showstopper of a Bartender Engagement Programme. The event was hosted at the Biscuit Factory which was a perfect blank canvas for bringing the Naked Malt brand to life. The day comprised of four key stages. Bartenders were challenged to create a Naked Sour, craft a compelling story behind their serve, promote it within their bar, and finally, construct a visually appealing and appetising cocktail from a box containing mystery ingredients. Our panel of brand and whisky experts judged them closely to determine who would be the winner. YOURGB designed a unique engagement programme, enabling bartenders to flex their mixology skills and embrace the ‘Live Naked’ brand.

Building on the success of our first UK bar swap event, we once again worked with YOURGB to bring our programme to life in our incredible capital city. YOURGB helped us to develop a new creative concept for our finale event - bringing the Naked Malt brand and our personality to life with our most important advocates; Bartenders. The event was organised excellently from start to finish, from pre-event comms that included a briefing pack, to the work on the ground at the event itself. Working with YOURGB always feels like an extension of our team – collaborative, creative and their attention to detail is second to none. Thanks again for helping us bring this to life!

YOURGB Services Provided

Key messaging planning

Event design and planning

Post event evaluation

Success measurement

Creative concept design

Event styling

Theming and dressing

Mood boarding

Material and kit sourcing

Event managers

Production managers

Production running orders

Build and de-rig management

RSVP management and guest liaison

Venue find and location scouting

Event documentation

Social media strategy and management

Photography and videography

Competitions and interactive mechanics

General branding