YOURGB had the distinct honour of partnering with the esteemed William Grant & Sons to create two extraordinary activations for Monkey Shoulder and Hendrick’s at the exhilarating List Festival Party. Harnessing our expertise in design, production, and brand activation, we constructed two bespoke and immersive bars that truly captured the spirit of each iconic brand. A dedicated team of our highly skilled bartenders served over 2,000 signature cocktail serves for the brands, in the heart of Edinburgh during the Fringe, providing a seamless and unforgettable experience for media guests, performers, influencers and agents. To further amplify the Monkey Shoulder brand, we designed a captivating brand activation centred around performance, to immerse attendees in the brand’s vibrant energy. We programmed talented performers, that perfectly aligned with the brand’s ethos, to create a spectacle like no other. For Hendricks, we aimed to elevate the guest experience to new heights with the world renowned Hendrick’s actors. These captivating performers enthralled guests with their immersive performances as they roamed the entire venue.