Arnold Clark’s Legend’s Lounge

Scottish Gas Murrayfield Stadium, Edinburgh

Attendees

Arnold Clark, Principal Partner of Scottish Rugby created an elevated fan experience in partnership with YOURGB. Arnold Clark launched the Legends Lounge for the 2024 Famous Grouse Nations Series. This exclusive VIP experience at Murrayfield was designed and delivered with YOURGB, with the ambition to redefine the expectations of rugby hospitality. Taking over a concrete space measuring 15m x 33m, YOURGB planned, designed and produced the transformation of the space into the Arnold Clark Legends Lounge, which was open to fans pre, during and post matches. The experiential activation offered rugby enthusiasts full bar service, food, unforgettable moments featuring Q&A sessions with Rugby Legends including John Barclay, Jim Hamilton and Bryan Habana, live music by Daniel Rooney & David McKellar, and special guest appearances including Eilidh Barbour, Adam Ashe, Robert (Bob) McIntyre. Each element was meticulously designed and executed, aligning and championing the Arnold Clark brand and values, elevating the hospitality experience within the stadium.

From the initial meeting, we knew right away that YOURGB understood what we were trying to achieve and had the right experience and contacts to make it happen. They have been a fantastic and supportive team, they really are event experts and we are so grateful to them for working with us on this project

YOURGB Services Provided

Carbon Management

Carbon Neutral Event Certification

Brand research

Event design and planning

Post event evaluation

Creative concept design

Event styling

Theming and dressing

Mood boarding

Material and kit sourcing

Event managers

Production managers

VIP and act managers

General branding

Hosts and hostesses

Production running orders

Stage and set design

Audio visual

Scripting

Show calling

Build and de-rig management

Risk Assessment and Method Statements

Contingency and emergency planning

Security

Event documentation

Guest speakers and hosts

Musicians and performance artists

Agendas