We were delighted to be the chosen activation partners of P&O Cruises for their sponsorship of the Pride of Britain Awards in London. In celebration of extraordinary people doing extraordinary things, we designed and delivered a standout red carpet activation at the 2025 Pride of Britain Awards. Bringing together over 1,000 guests, including national heroes, celebrities, and media, the event is one of the UK’s most prestigious award ceremonies.

Our large scale interactive interview zone provided a dynamic, immersive backdrop for red carpet arrivals, capturing the excitement of the moment while reflecting P&O Cruises’ spirit of celebration and adventure. The design also subtly evoked the brand’s global travel destinations and ethos of exploration and togetherness, transporting guests into the world of P&O Cruises from the very first step. A host of different industry talent and celebrities were interweaved with superb content being created and shared across the media. 

Delivered through YOURGB’s full-service approach  from creative concept design, theming and dressing, talent spotting, stage and set design, production management, supplier liaising, and carbon-conscious material sourcing, every detail was carefully crafted to amplify the event’s atmosphere of pride and inspiration.