NAKED MALT | BAR Swap
The Biscuit Factory, Edinburgh
In partnership with Naked Malt, YOURGB delivered another showstopper of a Bartender Engagement Programme. The event was hosted at the Biscuit Factory which was a perfect blank canvas for bringing the Naked Malt brand to life.
The day comprised of four key stages. Bartenders were challenged to create a Naked Sour, craft a compelling story behind their serve, promote it within their bar, and finally, construct a visually appealing and appetising cocktail from a box containing mystery ingredients. Our panel of brand and whisky experts judged them closely to determine who would be the winner.
YOURGB designed a unique engagement programme, enabling bartenders to flex their mixology skills and embrace the ‘Live Naked’ brand.
YOURgb Services Provided
- Key messaging planning
- Event design and planning
- Post event evaluation
- Success measurement
- Creative concept design
- Event styling
- Theming and dressing
- Mood boarding
- Material and kit sourcing
- Event managers
- Production managers
- Production running orders
- Build and de-rig management
- RSVP management and guest liaison
- Venue find and location scouting
- Event documentation
- Social media strategy and management
- Photography and videography
- Competitions and interactive mechanics
- General branding
Building on the success of our first UK bar swap event, we once again worked with YOURGB to bring our programme to life in our incredible capital city. YOURGB helped us to develop a new creative concept for our finale event - bringing the Naked Malt brand and our personality to life with our most important advocates; Bartenders. The event was organised excellently from start to finish, from pre-event comms that included a briefing pack, to the work on the ground at the event itself. Working with YOURGB always feels like an extension of our team – collaborative, creative and their attention to detail is second to none. Thanks again for helping us bring this to life!
