YOURGB supported The Royal Highland Agricultural Society of Scotland to take The Royal Highland Show online for the first time in 2021. The team were then delighted to return to support the 2022 live event managing their Facebook live streams.

YOURGB were delighted to work with The Royal Highland Agricultural Society of Scotland to take Royal Highland Show online – aptly named The Royal Highland Showcase. Collaborating with a number of different companies and hundreds of crew including QTV Live Broadcast, Rogue City Productions & MPB, we worked together as one team to deliver this epic and world renowned event.

This 7 day online event was watched by over 270,000 people, from across 87 countries and held a reach of over 2 million people on social media.

Team YOURGB were on-site for a total of 10 consecutive days managing the live streaming of the event to bespoke website, along with creating and managing multiple virtual assets to be distributed across 4 live streams daily, along with editing an abundance of pre-recorded content posted directly to The Royal Highland Show website. The team were also responsible for Sponsorship activation fulfilment within the streamed content, and the talent management of our two wonderful presenters Dougie Vipond and Sarah Mack.

To close the week off, there was a magazine show, presented by Dougie Vipond and Sarah Mack, which consisted of the week’s highlights and interviews with the President and Chairman of RHASS.

For the 2022 edition of The Royal Highland Show,  YOURGB were delighted to once again be part of the show, with the task of delivering the Facebook Live coverage throughout the 4 days event, working closely with the Scottish Association of Young Farmers Clubs (SAYFC).

The event was watched by over 100k people worldwide and reached nearly 300k people on Facebook alone. We covered some of the most exciting competitions of the Royal Highland Show, from sheep grooming and wood carving to gun dogs and Shetland ponies. With representatives from SAYFC joining us as our live presenters, 15-minute segments of a range of classes and competitions were available to the Facebook audience. Our very own producers also jumped behind the camera to support us throughout the 4 days.

Team YOURGB managed all aspects of the Facebook Live coverage, including pre-production testing, comms, event documentation creation, co-hosting, scripting, online discussion management and post-event analysis. YOURGB was also responsible for the full camera crew and stream operators, ensuring a smooth running live event was available on the Royal Highland Show Facebook page.