Arnold Clark’s Legend’s Lounge
Scottish Gas Murrayfield Stadium, Edinburgh
Arnold Clark, Principal Partner of Scottish Rugby created an elevated fan experience in partnership with YOURGB.
Arnold Clark launched the Legends Lounge for the 2024 Famous Grouse Nations Series. This exclusive VIP experience at Murrayfield was designed and delivered with YOURGB, with the ambition to redefine the expectations of rugby hospitality. Taking over a concrete space measuring 15m x 33m, YOURGB planned, designed and produced the transformation of the space into the Arnold Clark Legends Lounge, which was open to fans pre, during and post matches. The experiential activation offered rugby enthusiasts full bar service, food, unforgettable moments featuring Q&A sessions with Rugby Legends including John Barclay, Jim Hamilton and Bryan Habana, live music by Daniel Rooney & David McKellar, and special guest appearances including Eilidh Barbour, Adam Ashe, Robert (Bob) McIntyre. Each element was meticulously designed and executed, aligning and championing the Arnold Clark brand and values, elevating the hospitality experience within the stadium.
YOURGB Services Provided
- Carbon Management
- Carbon Neutral Event Certification
- Brand research
- Event design and planning
- Post event evaluation
- Creative concept design
- Event styling
- Theming and dressing
- Mood boarding
- Material and kit sourcing
- Event managers
- Production managers
- VIP and act managers
- General branding
- Hosts and hostesses
- Production running orders
- Stage and set design
- Audio visual
- Scripting
- Show calling
- Build and de-rig management
- Risk Assessment and Method Statements
- Contingency and emergency planning
- Security
- Event documentation
- Guest speakers and hosts
- Musicians and performance artists
- Agendas
From the initial meeting, we knew right away that YOURGB understood what we were trying to achieve and had the right experience and contacts to make it happen. They have been a fantastic and supportive team, they really are event experts and we are so grateful to them for working with us on this project
Head of Events, Community & Partnerships
