What Makes This Destination Management?

Thoughts and exploration from YOURGB’s Katie Smeaton When the term “Destination Management” began regularly dropping into the Events Industry vernacular, it seemed something ‘other’ than experiential or events; something a bit magical, evoking more than a whiff of whimsy around the word ‘Destination’, which had me imagining something from ‘Back To The Future’. I worked […]

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