As Principal Partner of Scottish Rugby, Arnold Clark brought its Legends Lounge back to Murrayfield for the 2025 Quilter Nations Series, offering an elevated fan experience in partnership with YOURGB.
This exclusive VIP experience at Murrayfield was designed and delivered with YOURGB, with the ambition to redefine the expectations of rugby hospitality. Taking over a concrete space measuring 15m x 40m, YOURGB planned, designed and produced the transformation of the space into the Arnold Clark Legends Lounge, which was open exclusively for Arnold Clark Rewards Customers pre and post matches. The experiential activation offered rugby enthusiasts full bar service, unforgettable moments featuring Q&A sessions with Rugby Legends including Huw Jones, Kenny Logan, Finn Russell and Ryan Wilson and live music by Daniel Rooney & Lauren O’Donoghue. Each element was meticulously designed and executed, aligning and championing the Arnold Clark brand and values, elevating the hospitality experience within the stadium.