Harley-Davidson | EMEA Events
FRANCE, AUSTRIA, SLOVENIA & SWITZERLAND
YOURGB worked closely with the EMEA marketing team at Harley-Davidson to manage all pre event advancement for their staff, sponsor, supplier and partner programmes.
Across two years YOURGB worked with Harley-Davidson to deliver 3 of their EMEA events: The Euro Festival, in France, European Bike Week in Austria, and European H.O.G Rally in Slovenia and Switzerland. YOURGB worked with the EMEA marketing team at Harley-Davidson to manage the logistics, staffing, coordination and planning of the sponsors, partners and staff of these prestigious events.
Team YOURGB were responsible for all staff, sponsor, supplier and partner accommodation, transfers and onsite liaison.
YOURgb Services Provided
- Brand research
- Target demographic research
- Target geographic research
- Key messaging planning
- VIP & act managers
- Production running orders
- Show calling
- Contingency and emergency planning
- Event managers
- RSVP management and guest liaison
- Event documentation
- Social media strategy and management
- Contingency and emergency planning
- General branding
- Post event evaluation
- Success management
We took the decision to refresh and replace some of our key event operations suppliers and agencies and appointed YOURGB. The organisational skill set and professionalism the YOURGB team has brought to our events has been a key contributor to our overall successes, particularly in communications and delegate handling. They are extremely talented, detailed, reliable and a great pleasure to work with.
