For the second consecutive year, we proudly celebrated Open Mountain Month with Helly Hansen, making this year’s initiative even bigger and bolder! June kicked off with an exciting in-store activation at the Edinburgh store, where we delighted patrons with complimentary ice cream. Our dedicated brand ambassadors actively engaged with the public across central Edinburgh, guiding foot traffic to the store not only for a refreshing treat but also for a special goodie bag.

To encourage outdoor activity for everyone, we sponsored two trails – Harlaw and Threipmuir in the Pentlands and Eildon Hills in the Scottish Borders in Melrose – on behalf of Helly Hansen. Along these trails, we installed branded wayfinding signage designed to educate hikers about the Open Mountain Month initiative and the vital work of Scottish Mountain Rescue. As an added bonus, a QR code offered a valuable discount for both online and in-store purchases.

Our team also led guided hikes across both sponsored trails, incorporating invigorating meditation and yoga sessions led by a professional instructor. Participants on these hikes received a branded goodie bag, filled with delicious treats and even a premium Helly Hansen jacket!

From initial sponsorship outreach to local councils and meticulous supplier management, to orchestrating the guided hikes and installing the wayfinding signs, we provided end-to-end support to Helly Hansen, bringing this year’s Open Mountain Month to vibrant life.