YOURGB had the pleasure of working with Highland Park to create and deliver a Whisky & Survival Experience on Orkney for 12 bartenders as the final stage of a bartender engagement programme. The campaign concept ‘A Tribe in the Wild’ reflected all the key attributes of the brand and it culminated in a 3 day experience on Orkney. Each bartender took part in a bespoke Bear Grylls’ Survival Academy Experience where working as a harmonious team in the wild landscapes of Orkney was key. They also had the chance to visit the Highland Park Distillery for a behind the scenes VIP tour followed by an incredible whisky tasting experience. Bartenders said they had never experienced anything like it from a brand! YOURGB managed all end to end logistics including travel and accommodation planning, menu design, venue sourcing, kit supplies, all guest & client communications and content capture.