YOURGB proudly supported P&O Cruises on their debut activation as headline sponsors of Pride of Britain, launching with Pride of Scotland in Glasgow, June 2025.

YOURGB were briefed to create a unique, fun and engaging photo wall for guests, as well as coordinating the red carpet experience with key live content capture, celebrity interviews and winner story capture. From initial concept to execution, YOURGB designed, constructed and delivered a unique Caribbean inspired wall that was hosted within the main area of the venue, attracting guests all evening.

Working with TV Presenter Danni Menzies, we captured key moments with celebrities and winners as they walked the red carpet and after they were announced as winners of Pride of Scotland awards, that was then edited on-site for key social media channels.

As a special surprise, YOURGB sourced and managed Caribbean dancers and steel pan drummers to entertain guests as they enjoyed a special P&O Cruises cocktail or mocktail after the awards.

Our services spanned everything from creative concept development to technical production and logistics whilst capturing and editing live content on-site and supporting wider teams to elevate the overall guest experience, for a slick, engaging and unique evening for all!