Over three days, YOURGB proudly partnered with Rocco Forte and The Balmoral hotel to showcase Scotland’s premier experiences to over 60 international Hosted Buyers. The programme began with an elegant Italian-themed wine tasting and dinner at The Balmoral, complete with captivating entertainment and floral arrangements that evoked the charm of Italy. Day two featured a curated Social Programme across Edinburgh, offering guests a choice of bespoke tours including gin tasting at the newly launched Edinburgh Gin Distillery, a private visit to Winton Castle, historical city explorations, and the Johnnie Walker Experience. The evening culminated in a memorable Burns Night celebration, hosted by Scottish historian and presenter Alistair Heather, with lively performances by Clanadonia, Ho-Ro, and Scotia Strings, all set against a stunning array of winter Scottish florals and candlelight. The final day offered a second Social Programme, featuring tours of Edinburgh Castle and the Royal Yacht Britannia, an invigorating jogging tour, a refreshing sea swim and sauna experience at Portobello, and a delightful jazz brunch. YOURGB provided comprehensive support to the Rocco Forte and The Balmoral team, encompassing experience research, management, negotiation, and execution, as well as AV and production, venue dressing and theming, entertainment programming, agenda support, destination management, content capture, and seamless on-site guest management