YOURGB had the honour of conceptualising and executing Edinburgh Style, a three-day extravaganza that encompassed captivating fashion shows and stimulating workshops, all held at the exquisite St James Quarter in collaboration with Grazia magazine. Attended by hundreds, the weekend encompassed a series of fashion workshops orchestrated by renowned brands like Levi’s, IOLLA, Grazia, and Scamp and Dude, providing attendees with invaluable insights into the ever-evolving world of fashion. The spectacle unfolded atop our custom-designed stage and breathtaking 90-metre runway, all accentuated by professional lighting design. The catwalk was graced by our 20 captivating models showcasing an array of 50 awe-inspiring ensembles styled by Ian Todd and the wonderful team at Grazia. The atmosphere was further enhanced by our bespoke and impactful outdoor installation, mesmerising live bands, interactive DJ and live hosts.