For the second year, YOURGB supported the St James Quarter team with their weekend of events celebrating Edinburgh’s fashion, beauty, interiors and art in partnership with Grazia magazine. For the first time, the W Edinburgh were involved to offer a bespoke residency package and a full weekend of ticket only speaker sessions, drinks receptions, fashion shows and awards, carefully curated and programmed by the YOURGB team.

Level 3 of the Quarter hosted the bespoke built Style stage, sponsored by Essential Edinburgh, which opened on Day 1 with a Dominic Skinner masterclass, before a jam-packed day of beauty, style and interviews with some of the Quarter’s top brands, culminating in a Walk in Style along George Street with street performers and Billie Got Waves performing on stage to close the first day.

On Day 2, we welcomed even more brands including AllSaints, Grazia & Clarins (just to name a few) as well as 2 Fashion Shows in the Quarter, with ticket holders sitting in the front row to see the latest trends. Day 3 celebrated Mother’s Day, with Therapie Clinic and Neom, with restaurants in the Quarter offering special Mother’s Day treats for guests.

Running in tandem to all the activity on Level 3, VIP’s and ticketholders were welcomed to the W Edinburgh on Day 1 with a Scent Experience from Kingdom Scotland and drinks reception hosted by Grazia. Plum Sykes, Georgina Ripley, Pam Hogg, Iain R. Webb, Harris Tweed Hebrides, Pat McGrath & Timorous Beasties were just a few of the amazing speakers joining us on stage that weekend, interviewed by Julie Hannah and Mark Hogarth. The Style Awards celebrated the best stores, restaurants, brands and merchandising in Edinburgh, before guests were escorted to their front row seats at the fashion shows.

Working closely with the St James Quarter team, YOURGB supported with all talent management, immersive audio visual design, bespoke stage build management, content capture across the weekend & “Walk in Style”, dressing, theming, fashion show casting and choreography, logistics, contingency planning,screen content, scripting, showcalling, creative design and end to end live management over 3 days of experiences on 2 stages.