YOURGB was brought on board to create an activation for The Famous Grouse that would help them engage with a new demographic, and refresh the brand personality. From concept creation, theming, asset design and road closure management, to bar team hiring and management, PR & Social Co liaison and live talent procurement, we produced this month long activation in full for two years, bringing new brand awareness to locals and tourists.
As we opened our doors across 26 amazing days and nights, The Famous Grouse House reached 338,000 people on George Street and a huge 32,000 joined us. We were open from 11am to midnight, seven days a week throughout the month of August providing the perfect spot to enjoy the hustle and bustle of the festival.
Final serve count saw 21,000 key serves purchased thus successfully bringing whisky into a different drinking occasion.
Whilst our guests enjoyed their drinks, we wowed them with a total of 220 performers on our famous stage, championing new talent and earned fame.
Brand research
Target demographic research
Key messaging planning
Event design and planning
Post event evaluation
Success measurement
Creative concept design
Event styling
Theming and dressing
Mood boarding
Material and kit sourcing
Event managers
Production managers
VIP and act managers
Hosts and hostesses
Production running orders
Stage and set design
Audio visual
Council liaison and license applications
Build and de-rig management
Risk Assessment and Method Statements
Contingency and emergency planning
Security
Event documentation
Musicians and performance artists
Photography and videography
General branding
Programmes and posters
Brand research
Target demographic research
Key messaging planning
Event design and planning
Post event evaluation
Success measurement
Creative concept design
Event styling
Theming and dressing
Mood boarding
Material and kit sourcing
Event managers
Production managers
VIP and act managers
Hosts and hostesses
Production running orders
Stage and set design
Audio visual
Council liaison and license applications
Build and de-rig management
Risk Assessment and Method Statements
Contingency and emergency planning
Security
Event documentation
Musicians and performance artists
Photography and videography
General branding
Programmes and posters
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