YOURGB transformed two of Edinburgh’s most popular ‘rugby pubs’, into The Famous Grouse Clubhouse, with branding, activation and live rugby centric Q&A events.
The first activation took place at The Three Sisters. There, we were joined by Jim Hamilton as host, and four Lions Legends, Gavin Hastings, Matt Dawson, Shane Williams and Jamie Heaslip. Together, they hosted a live Q&A for 300 fans, and later took part in a private Whisky tasting and a private and exclusive dining experience.
The Murrayfield Hotel also donned our bespoke branded inflatable rugby posts, and again our flags were flown and the bunting was hung throughout the entire outdoor space and gardens, ready, set, match for game day. At The Murrayfield Hotel we created a live post game analysis with our Lion’s Legends and enjoyed another whisky masterclass.
YOURGB designed and delivered this Famous Grouse on-trade activation whilst maintaining and nurturing the on-trade relationships which are highly valued by the brand.
We worked creatively with The British & Irish Lions on content, messaging and logo and product placement, ensuring the brand had a strong presence across all sites and operated safely within our contractual sponsorship rights and benefits.
YOURGB are highly skilled in relationship building, which is key for our on-trade activations, they can work collaboratively with various partners and customers whilst always supporting what is right for the brand in every conversation. They nailed the brief on bringing The Famous Grouse to life again in bars! Their approach to working with brands is first class, often feeling like an extension of the team and we cannot wait to work with them our future activations.
Key messaging planning
Event design and planning
Post event evaluation
Success measurement
Creative concept design
Event styling
Theming and dressing
Mood boarding
Material and kit sourcing
Event managers
Production managers
VIP and act managers
Press managers
Production running orders
Bar staffing and management
Build and de-rig management
Risk Assessment and Method Statements
Contingency and emergency planning
Event documentation
Social media strategy and management
Photography and videography
Competitions and interactive mechanics
General branding
Programmes and posters
Agendas
Key messaging planning
Event design and planning
Post event evaluation
Success measurement
Creative concept design
Event styling
Theming and dressing
Mood boarding
Material and kit sourcing
Event managers
Production managers
VIP and act managers
Press managers
Production running orders
Bar staffing and management
Build and de-rig management
Risk Assessment and Method Statements
Contingency and emergency planning
Event documentation
Social media strategy and management
Photography and videography
Competitions and interactive mechanics
General branding
Programmes and posters
Agendas
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