YOURGB was delighted to produce TSB’s sponsorship of Pride of Britain for 9 years up until their sponsorship agreement came to a close in 2024. The team were responsible for the full programme of their event sponsorship activation, including their surrounding ‘Pride of’ regional events which take place in Scotland, Birmingham and Manchester taking place on the lead up to the pinnacle event at The Grosvenor House Hotel in London. From crafting strategic brand plans, digital content capture and editing, on-site activation and dressing, to managing the red carpet buzz and TSB VIP guest experiences and talent management – we were honoured to be part of this inspiring celebration. YOURGB supported on the overall sponsorship activation strategy and delivery, providing key project and event management for TSB, with the sole purpose of maximising the opportunity and amplifying their partnership with The Daily Mirror’s Pride of Britain Awards. YOURGB worked across all delivery aspects of the event to assist the TSB Partnership team. Tasks from administration & fulfilment to logistics and planning were complete to ensure all roles and responsibilities were executed and that the sponsor rights and benefits were realised to their full potential.