YOURGB was appointed by the W Hotels team to design and produce the W Edinburgh’s Premiere Launch Party. The event, strictly by guest list only, was developed to support the brand platform theme of “New Horizons”. Team YOURGB, along with a huge team of the W Hotel’s own incredible staff, produced a seamless and unforgettable experience for around 500 media, influencers, celebrities, stakeholders, investors, friends and key industry contacts. The event took place across 5 floors of the hotel within 5 hours, with luxury sushi from SUSHISAMBA and flowing cocktails throughout. It was a true journey of discovery for our guests, involving DJ LaLa, All Night Passion, Dara Dubh, Roddy the Piper (you can’t not when you’re overlooking Edinburgh castle!), the incomparable Mugen Taiko Drummers along with a show stopping performance by none other than the MOBO award winning singer Ella Eyre, ending with a rooftop laser light display that was visible across the city. Our services encompassed every detail of the event, from event design and production to venue layout, theming, media management and press hospitality, to talent and performance curation and management and on-site delivery, showcalling and production.