Roku Gin | Activation and Install

Browns Restaurants, London

YOURGB designed and delivered a Japanese garden themed bar activation for Roku Gin that was installed in three of the Browns Restaurants across London. These included Browns Windsor, Browns West India Quay and last but by no means least, Browns Butlers Wharf.

YOURGB were given three consecutive install days, to have everything set and in place ahead of opening to the general public at which point each of the new and improved terraces was revealed.

Our brief was to bring the ROKU’s on-trade spring/summer tool kit to life across the chosen sites for five months. Although each site was to have a very similar look and feel and YOURGB were to utilise the same assets across each of the restaurants, it was important that each space stood out individually with its own unique qualities and features.

Windsor featured a bespoke faux moss wall which was created to maximise photo ops and social coverage, whilst West India Quay received a full-face lift to its lower ground terrace. Think luxurious pink blossom – EVERYWHERE!

Located right on the river, Butlers Wharf was decked out with a fuchsia pink double blossom tree archway, branded hanging signage and large scale vinyls to maximise brand visibility.

YOURGB Services Provided

"From the very start of this project, the team were incredibly proactive. The creative design and project management were excellent, particularly as this activation went live as the accounts re-opened post covid and we faced changes during the planning phase. Customer feedback has been outstanding and I look forward to working with the team again on more exciting projects."

Stay In the Loop!

Sign up to our quarterly newsletter to find out more about our latest events and exciting projects!