What We Do
We are your creative event and experiential experts, trusted destination managers, and innovative marketeers. We work with you to bring exceptional ideas to life throughout Scotland, the UK, and beyond, ensuring that your events and experiences are stand-out, premium, engaging, and leave a long lasting impression.
What We Do
With a focus on kindness, we work creatively and collaboratively with companies of all sizes, to strategise and produce positive experiences – live, online or hybrid – that connect people, generate reach, and leave a lasting impression.
LIVE EVENTS & EXPERIENTIAL
YOURGB are a collective of event experts and innovative marketeers that work with loved brands to create exceptional ideas – and make them a reality.
Widely recognised for our brand experiential events, we have been creatively designing and producing exceptional live events across the world for over a decade.
From large scale brand and sponsorship activations, company conferences, congress trips, imaginative dinner dances, fundraisers, press conferences and workshops, to team building retreats, world class incentive trips, immersive public facing festivals, milestone celebrations and sustainable summits – we recognise that the designing and delivering of live events is our primary purpose and passion here at YOURGB.
We’re big believers in the notion that there is nothing quite like the ‘power of gathering’ that comes from a live event, and we know exactly what it takes to create once-in-a-lifetime experiences. We recognise that our profession requires expertise, passion and commitment and that at the heart of every successful event is a carefully constructed event strategy, clear communication plan and first class execution.
From demographic research, to consumer metrics, social media integration, microsite creation, event styling, talent and entertainment – we work directly with our clients to understand and execute every element of their event objectives. We create experiences that stand out, cut through the noise, and make a lasting impression.
ONLINE & HYBRID EVENTS
We have trailblazed our way up to setting the gold standard of online and hybrid event production.
We have worked with a wide range of clients on a number of online and hybrid events over the years, and our online and hybrid event solutions are ready, tested and trusted by our clients. We realise the benefits of ensuring events are inclusive, accessible and sustainable – and we value the opportunities online and hybrid events provide in this space.
As one of the first companies in the UK to take events into a live broadcast, multi-camera in-studio TV format during the pandemic, we have built on this product to ensure that the online and hybrid events we produce surpass world-class expectations. We recognise that the key to audience experience within any event broadcast is ensuring that audiences are treated with equal importance, whether they are part of the live studio audience, or joining the event remotely and online.
We have experience in delivering online and hybrid events on multiple platforms including Microsoft Teams, InEvent, Cvent, Hopin, Zoom, Slack and can cast onto our bespoke and client websites. YOURGB are a certified partner of the platform InEvent, meaning we create bespoke large-scale event experiences with virtual lobbies, 3D brand experiences, integrated registration and audience comms, live agenda updates with speakers and sessions showing across multiple ‘rooms’, as well as networking, 121 sessions and audience interconnectivity innovations.
From concept creation, brand identity, storyboarding, scripting, pre-recorded content management and video production, to motion graphics, voiceovers, talent management, website build, ticketing, sponsor activation and audience comms planning,- we will oversee every element of the process – right the way through to the live broadcast transmissions, live stream or webinar.
We acknowledge that well-executed online events can engage with audiences in a brilliantly unexpected way. Our job is to work with our clients to deliver on demographic and brand research and build robust event strategies that create genuine connections with their remote audiences, all the while ensuring client goals and KPIs are met.
We work to understand client/brand drivers, target audiences and what makes them tick – and we infuse our experience in terms of what works best, to reach objectives, exceed expectations, and ensure the decision and factors involved in taking an event online or hybrid are fully considered. We create, inform, entertain and engage your audience, and make a lasting impression.
MARKETING & SPONSORSHIP
So often the events we produce hold marketing and line of sight raising objectives.
Events are our passion and as such we have become naturals at marketing the events we produce and the brands we work with. YOURGB works with clients across a huge range of different industries, through which we have become strategists that excel in partnership creation and sponsorship activation. We pride ourselves on creating and delivering premium and engaging content.
We are skilled in increasing event line of sight, creating hooks, digital strategy, driving traffic and telling stories across multiple platforms. We understand the importance of continuity in brand messaging, and the return on investment that’s so often discovered through effective experiential amplification.
Capturing the attention of an audience through varying media platforms – be it via live events, traditional press, online outlets or social media, takes careful, clever and at times quirky thinking. From focussing on promoting a ticketed event to raising awareness around the client or brand associated with the event, it is important that the event communication strategy is consistent with wider event goals and the brand’s overarching PR strategy and platform.
At YOURGB we can manage regional marketing needs across the UK, including social media planning and community management, influencer campaigns, general campaign planning, media messaging, media relations, copywriting, PR stunts, advertising strategy, press release creation and success management. No stone is left unturned in capturing the imagination of the media and creating talkability amongst the right audiences.
DESTINATION MANAGEMENT
YOURGB is a Scottish company with a global reach, crafting exceptional events, programs, and brand experiences across the globe.
We have been shaping destination-led initiatives for over a decade, earning a remarkable reputation for our comprehensive destination management services (DMC). We take pride in the outstanding events we have delivered for our international clients, who often turn to us when planning business ventures in the UK, whether it’s a congress, conference, incentive travel program, celebratory event, or flagship brand event.
As the ‘boots on the ground’ experts, we possess an unparalleled depth of local knowledge and cultivate the essential relationships required to deliver bespoke, premium, meticulously detailed, and truly exceptional experiences throughout Scotland and the UK.
Our unwavering commitment to creativity and imagination, coupled with our deep industry connections, grants our clients access to experiences that are genuinely unique and one-of-a-kind. Alongside this, our extensive professional experience ensures our approach to event design, travel and destination management is carefully considered, budget-conscious, and perfectly aligned with our clients’ brand identities.
From orchestrating a grand celebration on an exquisite Scottish estate for 200 Australian guests, to crafting an immersive brand experience for 600 French delegates in the heart of London and transporting 50 Londoners to the rugged beauty of Orkney for a wilderness adventure punctuated by whisky tastings and fine dining – we’ll seamlessly handle every aspect of your event, no matter how ambitious or niche.
With our expertise and dedication, we’ll transform your event, activation and programme into a truly memorable experience, leaving a lasting impression on your guests.
CARBON MANAGEMENT
At YOURGB we believe that the world should be positively impacted by the work we produce.
We are a certified Carbon Neutral Company and are continually focussed on sustainability and innovation as we journey towards our Net Zero goal.
YOURGB has invested in the creation of our Event Carbon Footprint Calculator (The YOURGB ECFC). After Months of development, we are now in a position where we can calculate an estimate carbon footprint for every element of each event we design and produce, be it live, online or hybrid. From here we work to reduce emissions and offset where necessary through which YOURGB offers our clients industry recognised and verified Carbon Neutral Event Accreditation.
Key elements of our calculations cover considerations such as venue energy, travel, catering, material use & transport, accommodation as well as emissions linked to online audience for virtual and hybrid events, and so much more. Our ECFC allows us to incorporate sustainability from the earliest stages of event planning, and allows us to focus on finding low-carbon & low-waste solutions.
While carbon reduction remains our priority, we recognise that at the present time it is not always possible to avoid emissions altogether. YOURGB can work with our clients to offset those emissions to mitigate their environmental impact. YOURGB offers support with carbon offsetting through our carbon offsetting partners, focusing on projects combining both environmental and social benefits.
While we can arrange a wide range of offsetting projects, our key offsetting portfolio consists of community projects across the world that provide communities with access to renewable electricity, clean drinking water as well as sustainable cooking appliances. Through these projects, YOURGB, our clients, and our partners can contribute towards 6 of the 17 Sustainable Development Goals as set in the 2030 Agenda for Sustainable Development, adopted by all United Nations Member States.
As well as supporting the world health agenda on a sustainability level, YOURGB are also proud to continue to support worldwide charities through every event we produce. This initiative was set up on the day the company began and is founded on the belief that positive impacts should happen through every event we deliver, regardless of scale or purpose.
