{"id":10097,"date":"2024-07-02T10:41:52","date_gmt":"2024-07-02T10:41:52","guid":{"rendered":"https:\/\/yourgb.co.uk\/?page_id=10097"},"modified":"2024-07-29T09:39:04","modified_gmt":"2024-07-29T09:39:04","slug":"naked-malt-amp-the-famous-grouse-edrington-global","status":"publish","type":"page","link":"https:\/\/yourgb.co.uk\/naked-malt-amp-the-famous-grouse-edrington-global\/","title":{"rendered":"NAKED MALT & THE FAMOUS GROUSE | EDRINGTON GLOBAL"},"content":{"rendered":"\t\t
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NAKED MALT AND THE FAMOUS GROUSE | EDRINGTON GLOBAL<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CAMERON HOUSE, LOCH LOMOND<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Attendees<\/div>\t\t\t
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For the 2024 Edrington Global Leadership Conference held at Cameron House, Loch Lomond, <\/span>YOUR<\/b>GB produced two unique brand activations: The Naked Malt Bar and Gilbert’s Red World for The Famous Grouse.\u00a0<\/span><\/p>

Naked Malt:<\/b>\u00a0
<\/span>YOUR<\/b>GB was tasked to showcase Naked Malt\u2019s blended whisky and bring their brand identity to fruition. This included designing and creating a branded bar featuring signature serves, meticulously crafted by the award-winning bartenders of Panda & Sons, a bar lauded by the prestigious “50 Best Bars” list. To ensure guests were left with a lasting memento, <\/span>YOUR<\/b>GB immortalised the evening by offering guests personalised polaroid portraits at a dedicated Naked Malt photo studio.<\/span><\/p>

The Famous Grouse:\u00a0
<\/b>The Famous Grouse experience transported guests to a designed realm \u2013 “Gilbert’s Red World.” Drawing inspiration from The Famous Grouse TV commercial, the Red World living room offered a haven of contemporary comfort.\u00a0<\/span>YOUR<\/b>GB curated an environment featuring a plush red three-seater couch, a modern rug, an intricately detailed picture frame showcasing the commercial on a continuous loop, and a vintage record player, all strategically chosen to create a space that invited guests to connect and socialise in style.<\/span><\/p>

To further elevate the experience, <\/span>YOUR<\/b>GB incorporated a digital caricaturist within the Red World living room. Throughout the evening, the caricaturist delighted guests by creating personalised digital caricatures, fostering a wave of amusement and generating lasting memories.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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YOUR<\/b>GB Services Provided <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tCarbon management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tBrand research<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tKey messaging planning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvent design and planning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tCreative concept design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvent styling<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tTheming and dressing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tMaterial and kit sourcing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvent managers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tProduction manages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tAudio visual<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tRisk assessment and method statements<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tContingency and emergency planning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvent documentation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tGeneral branding<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \"Naked<\/figure><\/div>
      \"Naked<\/figure><\/div>
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      <\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \n\t\t\t\tI just wanted to send a little note to thank you for all your hard work bringing our activation together for Naked, it looked really great and I loved seeing how you engaged with everyone and your passion for the brand too.\n\n\t\t\t<\/p>\n\t\t\t\t\t\t\t

      \n\t\t\t\t\t\t\t\t\t\t\tGlobal Brand Manager <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      NAKED MALT AND THE FAMOUS GROUSE | EDRINGTON GLOBAL CAMERON HOUSE, LOCH LOMOND Attendees 0 For the 2024 Edrington Global Leadership Conference held at Cameron House, Loch Lomond, YOURGB produced two unique brand activations: The Naked Malt Bar and Gilbert’s Red World for The Famous Grouse.\u00a0 Naked Malt:\u00a0YOURGB was tasked to showcase Naked Malt\u2019s blended […]<\/p>\n","protected":false},"author":4,"featured_media":10099,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-10097","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNAKED MALT & THE FAMOUS GROUSE | EDRINGTON GLOBAL<\/title>\n<meta name=\"description\" content=\"For the 2024 Edrington Global Leadership Conference held at Cameron House, Loch Lomond, YOURGB produced two unique brand activations: The Naked Malt Bar and Gilbert's Red World for The Famous Grouse.\" \/>\n<meta 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