{"id":10149,"date":"2024-07-04T14:26:39","date_gmt":"2024-07-04T14:26:39","guid":{"rendered":"https:\/\/yourgb.co.uk\/?page_id=10149"},"modified":"2024-09-19T10:21:33","modified_gmt":"2024-09-19T10:21:33","slug":"helly-hansen-open-mountain-month","status":"publish","type":"page","link":"https:\/\/yourgb.co.uk\/helly-hansen-open-mountain-month\/","title":{"rendered":"HELLY HANSEN | OPEN MOUNTAIN MONTH"},"content":{"rendered":"\t\t
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HELLY HANSEN | OPEN MOUNTAIN MONTH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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SCOTLAND<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Attendees<\/div>\t\t\t
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YOUR<\/b>GB partnered with Helly Hansen<\/a> to launch their Open Mountain Month<\/a>, with a key focus on encouraging the public to embrace the outdoors in a fun and engaging way.\u00a0\u00a0<\/span><\/p>

Our team conducted a location scouting exercise and liaised with relevant Councils to ensure suitable locations for the activation. Calton Hill was chosen as the key location, with uninterrupted views of Arthur’s Seat within a vibrant urban setting. <\/span>Playful hints of the Helly Hansen brand, strategically placed along the main route, surprised and delighted participants, while fostering social media engagement. As suspense built with each step, there was anticipation for the grand reveal at the summit.\u00a0<\/span><\/p>

The<\/span>\u00a0team executed a branded activation hub at the top of Calton Hill featuring a sunny spot chill out zone with deck chairs, a surprise race finish line, plenty of goodie bags and opportunities to engage with Helly Hansen and their vital partnership with Scottish Mountain Rescue.\u00a0<\/span><\/p>

YOUR<\/b>GB\u2019s brand ambassadors worked in partnership with Helly Hansen to raise awareness of mountain safety<\/a>, drive traffic to the Edinburgh Store and engage with the public by running competitions, handing out giveaways and goodie bags whilst creating a fun and active atmosphere on the hills.\u00a0<\/span><\/p>

The team further enhanced public engagement with a take over of the brand\u2019s Instagram channel ensuring to capture highlights of the day and coordinating a competition to find out the most unique favourite spot of the day.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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YOUR<\/b>GB Services Provided <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tCarbon management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tCouncil liaison and license application<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tBuild and de-rig management <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tRisk assessment and method statement<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tVenue find and location scouting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvent documentation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tSocial media strategy and management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tPhotography and videography <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tCompetition and interactive mechanics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tGeneral branding<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvent design and planning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tPost event evaluation <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tEvent managers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tProduction managers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tField marketing teams<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tAudio visual <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      \"Helly-Hansen-Arch-\"<\/figure><\/div>
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      \n\t\t\t\tThe YOUR<\/b>GB team were amazing to work with\u2026 nothing was too much of an ask both in the lead up and on the day. \n\nThey were professional and really embraced the brand and the brief. We were really impressed, it showed us how amazing events can be when you have expertise, experience and resource in the mix.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      HELLY HANSEN | OPEN MOUNTAIN MONTH SCOTLAND Attendees 0 YOURGB partnered with Helly Hansen to launch their Open Mountain Month, with a key focus on encouraging the public to embrace the outdoors in a fun and engaging way.\u00a0\u00a0 Our team conducted a location scouting exercise and liaised with relevant Councils to ensure suitable locations for […]<\/p>\n","protected":false},"author":4,"featured_media":10053,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-10149","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHelly Hansen | Open Mountain Month<\/title>\n<meta name=\"description\" content=\"The YOURGB team executed a branded activation hub at the top of Calton Hill featuring a sunny spot chill out zone with deck chairs, a surprise race finish line, plenty of goodie bags and opportunities to engage with Helly Hansen and their vital 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