YOURGB were proud to be the chosen producers of Wyoming Whiskey, through which we delved into the heart of Wyoming to creatively develop two activations for the global team at Edrington.

The first taste of Wyoming Whiskey was experienced within our activation held in the Great Scot’s Bar. We took guests on a journey from a stunning terrace balcony on the banks of Loch Lomond, and transported them to the warm plains of Wyoming, immersing them in the brand’s home town, through the art of set design and experiential. 

Our team led creative brainstorming sessions to create an immersive journey through Wyoming. With a key focus on space planning and theming, we created 3 very unique spaces, utilised between both events, and with each of them painting a picture of the Wyoming Whiskey brand. 

For the second event, YOURGB worked closely with the Wyoming Whiskey team to fully understand the brand and ensure that authenticity was at the heart of our delivery within the main brand showcase. With the use of dried grasses, florals and props, we led guests into a cinematic experience and introduction to the brand in the plains of Wyoming. To incorporate the brand’s charity partnership with local National Parks, we then moved the guests into a cosy cabin atmosphere and showcased the brand’s special edition bottles. Finally we moved delegates into our recreated Million Dollar Cowboy Bar where Wyoming Whiskey’s very own Master blender from Kirby was present to delve deeper into tasting notes and nosing of the hero bottles.

With our objective being to keep the experience memorable and engaging, our team created a number of additional elements within the brand’s product showcase. From a takeaway leather notebook stamping station, a ‘Wyoming Sunrise’ refreshing drink, smelling core whiskey ingredients and playing branded cornhole, but to name a few!