Pun fully intended! YOURGB would like to give a big shout out to all of the wonderful Bartenders out there. Where would we be without you..?!
THE ART OF BARTENDING
Bartending is an art, and it’s an important one. Bartenders are at the centre point of many of the wonderful brands we work with, and as such we have had the privilege of working with many of the UK’s leading bartending professionals. The average bar punter will be forgiven for assuming the role of the bartender is merely to take orders and serve exceptional drinks, but their true value works much the same as any ‘influencer’ in any industry. Bartenders are creative and intuitive and they possess the power to move trends, to educate, to focus attention and to ultimately, increase a brand’s sales.
Bartenders are fluent in multitasking; whilst delivering warm and welcoming customer service and uplighting and showcasing their bar/account, they also educate the on-trade market peers and customers about the liquids they are selling and serving. And they make it fun!
What they think and how they feel about a brand – really matters.
Over the years bartending has hugely evolved and can now be considered as both an art form and a science. Creating original drinks using ingenuity and finesse while understanding the complexity of different flavours and combinations takes real skill and should not be underestimated!
Now, you might be thinking, how does YOURGB come into play?
WHEN PROMOTING A BRAND, WHY AND HOW IMPORTANT IS IT TO GET THE RIGHT ACCOUNTS AND BARTENDERS ONSIDE?
For many moons now, YOURGB has been fully immersed and welcomed into the wonderful world of bartending and a portfolio of brands they support and promote.
Over the years we have been incredibly fortunate to work alongside some of the most hardworking, talented, and wildly stylish individuals when delivering a vast variety of events.
For many of our clients working within the alcohol industry, we find that they are heavily reliant on bartenders as their way to communicate their company ethos and effectively get their products out there to be tried and tested by the public. Bartender advocacy cannot be underestimated.
SO, HOW DO YOU DO THIS – I HEAR YOU SAY…?
Before adding any new beverage to their menus, bartenders live and breathe a liquid. They not only have a well-rounded understanding of the brand and what it should be paired with, but also creatively, how it should be served.
Luckily, YOURGB can help you here!
YOURGB can curate bespoke bartender advocacy programmes to immerse the bartenders within your brand, resulting in them having the confidence to work with the product and both promote and recommend the correct serves to your customers. At YOURgb we take pride in having an in-depth insight into your brand and consequently pass this passion onto the bartenders.
For a closer look at some of the Bartender Advocacy Programmes we have produced, head over to ‘Our Work’ and check out a couple of recent highlights – Highland Parks ‘A Tribe in the Wild’ and Naked Malt’s ‘Live Naked Experience’.